Plan, Build, Execute and Measure Your Marketing Success
For the past decade the promise of connected care design and delivery has been the driving force for healthcare IT marketers. Over the last year the need for fully integrated care technology became mission critical for payers, providers and patients.
2021 presents a host of unknown variables — B2B marketers will continue to evolve as marketing strategies and investment will be fueled by digital content, audience access and connectivity to new demand and lead generation platforms.
Staying ahead of the curve and creating a well-balanced, always on marketing plan will require a continued focus on digitally overcoming a sales process void of face-to-face networking, live pitches, and handshakes.
Together, HIMSS Media and Healthlaunchpad are working to provide insights and translate intelligence into education for healthcare marketers and their teams.
The 2021 Healthcare Technology Marketing Survey
A review of the in-depth survey of healthcare technology marketing trends for 2021 brought to you by HIMSS and Healthlaunchpad. The survey dives into feedback from marketing executives across healthcare technology including small early-stage firms to multi-billion-dollar organizations. Findings include spending trends, how strategies and tactics are changing, priorities for 2021 and a special focus on ABM.
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Foundations of Account-based Marketing for Healthcare Technology Marketers
In this webinar, healthcare technology marketing expert and Founder and CEO of Healthlaunchpad, Adam Turinas, provides foundational insights on Account-based Marketing (ABM). This session provides you with the fundamentals for laying out a winning strategy for healthcare technology marketers who are currently investigating or in the early phase of implementing ABM.
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Account-based Marketing: Best Practices in Targeting
Learn insights on the best practices for targeting when thinking through your Account-based Marketing (ABM) program. This webinar provides you with a fundamental understanding, as well as practical guidance, on targeting healthcare organizations using ABM.
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Implementing and Optimizing ABM Campaigns
In this webinar, we go over a practical review of how to plan your first ABM campaign and how to make current marketing programs more ABM-like. This session includes a review of process, tools, templates and action steps you can take immediately without spending $100,000+.
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Lessons from an ABM All-Star Panel
In this panel discussion, healthcare technology marketing leaders share insights and experiences in implementing ABM strategies in their businesses.
Watch this interactive and lively session moderated by Adam Turinas, CEO of healthlaunchpad with our panelists:
• Melinda Dropka-MacDonald, Marketing Program Manager, Asia-Pacific - InterSystems
• Ben Person, VP Global Marketing – Nuvolo
• Christine Slocumb, President - Clarity Quest Marketing
What's Next in ABM?
Watch this webinar to learn more about the state of ABM in healthcare, key trends for ABM adoption in healthcare, and technologies and strategies to consider for the future.
