Strategic Marketing Services

Build Better Client Engagements With Strategically-Crafted Content

We're building audience insights from the largest, deepest database of health IT professionals in the world. Let us help you explore what matters to your buyers in the content they consume, study what opportunities you have to engage buyers on their terms by answering their needs, audit the content you already have, and orchestrate it all into a comprehensive, result-driving content strategy. 

We Dig, We Develop and We Deliver Content to Suit Your Tactical Needs 

Do you currently have the right resources for your content strategy?

Do you need help scaling production or capturing leads?

The HIMSS Strategic Marketing team is here to help you execute! 

Case Studies and White Papers

Educate the market, showcase your thought leadership and highlight the impact of your solution through engaging content that helps nurture decision-makers throughout the buyer journey. Research shows that content highlighting the results you deliver for healthcare organizations has the highest value for buyers. Let HIMSS Media help tell your client impact stories.

Articles, Blog Posts and Native Content

Getting content from your thought leaders out out into the reading stream of healthcare technology decision-makers can really help build your brand reputation and establish your point of view. Our deep knowledge of healthcare technology and access to more than 70 in-house HIMSS subject matter experts makes HIMSS the place to turn when you need a partner to ghost-write content on behalf of your executives and subject matter experts for distribution in media channels.

Q&As and Executive Briefs

Branded thought leadership pieces such as Q&As and Executive Briefs highlight the expertise and point of view of your thought leaders and are valuable content assets for use in demand generation, account-based marketing and content marketing programs. HIMSS can help you maximize the value of your existing content by creating these pieces from conference presentations, webinars and research initiatives, or can create them by engaging directly with your subject matter expert.

Infographics

Highlight key findings and showcase your data in an insightful, visually engaging and highly shareable format. 

Social Content

Let HIMSS create social posts for your long form content pieces in formats that are proven to engage the HIT audience.

eBooks and Interactive eBooks

Drive deeper engagement with your content through the customized, immersive experience of a standard or Interactive eBook.

White Board Videos

Illustrate your solution or explain your point of view through a fun and engaging whiteboard-style animated video.