Frank Cutitta

Frank Cutitta

Senior Director, Media Lab Content & Analytics, HIMSS Media

As head of our Center for Content Analytics, Frank builds "weapons of mass discussion," aka, compelling content that buyers can’t resist. He’s launched media and data companies in 95 countries, served as global CEO of the International Advertising Association, and was named one of the top 40 influencers and innovators in media. Frank also teaches graduate courses at Northeastern University, and, if you ask nicely, will offer you some of his homemade beef jerky.
Constructing a Continuum of Trust in Healthcare IT
   Jul. 16, 2019
How to connect continuum of care to a continuum of trust for effective healthcare IT marketing.
3 Steps to Align Your Brand Messaging With the Post-Digital Era
   Feb. 21, 2019
There's a key difference between digital and post-digital and that's on how humans magnify digital disruption through commodity products and platforms. Post-digital requires a focus on the...
The Importance of Emotional Triggers in HIT Content Marketing
   Feb. 18, 2019
These triggers or indices built into emotional content marketing result in “data exhaust” during every engagement that translates into to some very powerful buyer insights.
How the Internet of (Cross-Cultural) Things Impacts a Global Digital Marketing Strategy
   Feb. 15, 2019
Companies need to develop a global digital marketing strategy with a core corporate brand message containing universals, with sub-messages that pertain specifically to a target culture and language.
Navigating Narcissism and Cultural Relevance in Digital Marketing
   Feb. 09, 2019
The key to success in leveraging narcissistic and conversational cross cultural social media is to rely on locals who understand the platforms and can compare and contrast the nuances.
8 Things to Keep in Mind for Effective Native Advertising Content
   Feb. 06, 2019
Every day, thousands of marketing and advertising conference graduates go back to their companies to deploy their newly-learned native content advertising strategies. Here are some tips to help you...
Evolving Your Media Strategy to Thrive in A Post-Digital World
   Feb. 05, 2019
What do you need to do in your healthcare digital marketing efforts to keep pace? Here are a few healthy, strategic insights...
3 Rules for Creating Native Content You Can Be Confident About
   Dec. 19, 2018
Native content production that drives results doesn't have to be stressful. Just remember the three E's: educational, enriched and emotional. Learn more about how you can create native...